Digging for condo gold The future looks good, but do the math before investing By LINDA LEATHERDALE, BUSINESS EDITOR, TORONTO SUN January 29, 2006 The view took my breath away. Toronto's skyscape reflecting o...

Cashing in on the real estate boom By: ELLEN ROSEMAN Jan. 22, 2006. 01:00 AM Wednesday, August 27, 2008 Raymond and Angelina Wu live in Toronto. He works in pharmaceutical sales and she's a regional sales man...

Exclusive Insights For REIN From Australia’s #1 Real Estate Expert

As a consultant to many business owners and real estate investors around the world I am blessed with the opportunity to speak with many leading edge entrepreneurs. And from these discussions, I have found that there is a very clear theme, almost a trap, which grabs most entrepreneurs at one time or another.

Advertising is one of those necessary evils in this industry. It’s expensive and we’re always wondering if we’re getting a good return on our investment. As vacancy rates continue to climb, so to it seems do advertising budgets. But it doesn’t need to be this way.

You must stop what you are doing right now and take an hour to work out your "perfect," sure-fire concise elevator speech. Once memorized and refined, have it ever at the Ready when you get the opportunity for those 45-second presentations.